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In August 2011, four young women came together with a single idea. Our idea was to help entrepreneurs, start-ups, and small businesses bring their ideas to life and achieve their creative goals. There are a lot of people who have brilliant ideas and don’t know where to even begin when it comes to launching their idea into full conception. The Project Whiteboard team can help take your idea, and build your brand and make it function in the real-world and business sense. By working together we can brainstorm, build, design and market your “what used to be a daydream” business. Today, we invite you to join us in the official launch of the NEW Project Whiteboard site! Let us know what you think… www.ProjectWhiteboard.net... Continue Reading
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Let’s face it, Pinterest has been in the news for a couple months now, and it looks as though it is here to stay, for a while anyways. I say that’s a good thing. Pinterest is a melting pot of ideas and mini-brainstorms built off the concept of mood boards and those old tattered “project shoeboxes” you keep next to your bed or desk. There are many articles and blog posts that already let you know ways to browse around and tips on how to find and post amazing pins. We’re not going to cover that today, we do however recommend Mashable and LifeHack if you are just now emerging from your “under the rock vacation” and need a starting point for Pinterest. What we will cover is how you... Continue Reading
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Are your Facebook ‘likes’ breaking your heart? On Facebook, the concept is to have as many likes and as much interaction as possible, between fans and your brand, right? That’s one of the ways we measure our marketing success via social media. But, for brands that are just starting out, or even for established brands, it may be hard to keep the conversation flowing and fans engaged. There are some basic ways to re-program your thinking that can lead to big, overall shifts in the way you and your audience interact on Facebook. Let’s brainstorm a little bit, shall we? Maybe we’re thinking of this the wrong way – aren’t ‘likes’ and ‘fans’ part of an overall strategy? So you have 10,000... Continue Reading
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Music by its very nature is creative, innovative and at the same time, is consistently recycling past ideas or concepts into new and fresh realities. That thought process is in closely aligned with brainstorming. Why not then combine the two, music and brainstorming, to bring forth a fresh wave of inspiration to your ideas and concepts? Some of the greatest minds used music to help them bridge the connection between an idea and something truly brilliant. Einstein was known to find inspiration in Mozart’s music. His older son, Hans Albert, once said “Whenever he [Einstein] felt that he had come to the end of the road or into a difficult situation in his work, he would take refuge in music” “Einstein was fascinated by Mozart and sensed an... Continue Reading
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Next time you find yourself chatting with an owner of a small business or serial entrepreneur, ask them what they would do if they were given a million dollars. You’ll get your typical answers. Give myself a raise, buy new office equipment, catch up on outstanding payments and bills. Very few times the answer revolves around putting more money and time into online analytics and optimization techniques. But that’s all fine and dandy because these two things can be integrated into a marketing strategy for nearly no cost at all. Two very important elements of your strategy are your website and social media pages. Before diving into the numbers, you should first look at your current online channels and customer base. Often times, businesses are so... Continue Reading
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By definition, brainstorming is the act of intensive discussion to solve problems or generate idea. Generally, one thinks of brainstorming as a planned activity, however, one could also argue that you brainstorm daily, or even hourly. It is said the human can have up to 60,000 thoughts throughout the course of any given day. For an entrepreneur, your day may consist of 15 new business ideas or plans on top of what you already need to accomplish. How on earth do you manage your daily creative chaos and all those little post-it and forget-me-not notes filled with mini-brilliant thoughts? While I may not be able to give the perfect solution to this challenge I can, however, offer up a tool and strategy that I have found to work quite well. The answer... Continue Reading
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Whether you use these brainstorming techniques for your business or personal use, we thought it would be fun to share… How much sleep are you losing over trying to find the perfect holiday gift? A frenzied shopper will do anything, I mean anything to come up with the perfect holiday gift for their loved ones. Brainstorming gift ideas is not a linear process. We might buy something on impulse or spend countless hours researching and browsing the Internet or shopping mall. The whole process brings out the best and worst in people. Isn’t that what the holidays are all about anyways? Let’s take a look at the crazy, exhausting and downright dirty process of brainstorming holiday gift ideas. The first step in the brainstorming process is defining... Continue Reading
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Remember struggling to come up with an idea in class and your teacher saying, “Two heads are better than one.” Mrs. Krabappel was right. Although this phrase somewhat downplays the concept of brainstorming, it’s a notion that sums up the importance of bouncing ideas off one another in the process of creative problem solving. As always, there are certain variables that should be taken into consideration with any theory. The theory being: Brainstorming (the conversation that occurs between multiple people when bouncing ideas off each other) is a crucial for coming up with effective creative solutions. This may sound somewhat vague. I’m speaking in general terms because there is just so much that falls under the term ‘creative solutions’. Ask yourself these two important questions—Is brainstorming part of... Continue Reading
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Creative Brainstorming Tips, Tools and Resource for Startups and Entrepreneurs
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